If you're an author looking to self-publish your work and build a successful writing career, taking printing and book fulfillment for online orders seriously is essential. While over 80% of readers still prefer physical copies, your book must stand out and compete with titles from well-established traditional publishers with substantial resources. Any subpar aspects of your book's print job will be noticed by readers and librarians alike, so everything should contribute to a positive impression of your work. Competing effectively against titles from established publishing houses with many resources is essential.

When considering the size and appearance of your book, you might find yourself questioning the effectiveness of print-on-demand services. Many self-publishers opt for on-demand printing to save costs and handle order fulfillment easily. However, this method often uses a template system that limits your options and can compromise the quality of your book. For instance, a full-service printer may be the best choice if you're aiming for a smaller "pocket size" edition or a large book filled with photographs. Your goal should be to create a visually appealing book that leaves a strong first impression.

It's also worth considering the classic approach of initially releasing your book as a hardcover, followed by a paperback version. If you choose this route, partnering with a full-service printer is beneficial. Today, many professionals and businesses publish books for their promotional and public relations value, making high-quality printing crucial for maintaining a polished image. In a competitive landscape, showcasing your best work is vital—your printing should reflect that commitment. You might be surprised by the competitive pricing available when ordering larger quantities.

While digital printing allows for smaller runs at an affordable price per copy, it doesn't achieve the cost efficiency of offset printing. If you can sell 2,000 copies or more realistically, it's wise to explore offset printing. Though there are pre-production costs, they become manageable when distributed across a larger print run. High-quality printers often provide additional options like embossing, foiling, and other enhancements that can significantly benefit certain books. The most essential consideration is ensuring your choices enhance your book and are understandable to its target readers who will buy copies.